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LOGO DESIGN
Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company's brand, and makes a significant impact on a company's public perception. In fact, a logo is one of the most important branding investments a business can make.
IMPORTANT FACTOR
A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
CONSIDER THIS
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.
DETAIL IS A MUST
With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.
VISUAL REPRESENTATION
The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company.
REFRESH
Bringing your company from old school marketing into 21st century is important. We live in digital area, a world of internet and unlimited possibilities. Refresh, revive bring your company up to date, by changing your logo just a tiny bit might make a big difference in todays vast growing market.
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